Super Bright Shampoo, Brightening Wash, Whitening Dog Shampoo, 16.9 fl. Oz

I own an American Eskimo dog (lots of white, thick hair). John Paul’s Super Bright Shampoo is the best whitening shampoo I have found. It lathers well, is gentle on the hair and skin and rinses out completely. Also use John Paul’s conditioner after rinsing out shampoo.Gives my dog a beautifully white shiny coat that smells good.I groom my dog myself and tried John Paul’s de-tangler. Was very impressed with the nice fragrance and especially the effectiveness of the spray to help work out tangles and mats in my dog’s long hair. Extra bonus: the fragrance calmed my pet when I did blow drying & other grooming.Highly recommend all of John Paul’s dog bath and grooming products!!

I have been using John Paul pet products for years and this shampoo is on par with the rest of their line. This purple shampoo got my little guy nice and bright. It did not irritate his skin, and we are very satisfied.

Smells good maybe whitens my other pet hates when I wash the other so they fight after baths lol

Works better than most that I’ve tried. Gets my baby clean and white.

It works well for my dog . You don’t need much.

I used this product on my Westie boy and it did a great job of getting him WHITE. Before his bath, he was black in many places - my boy is a digger. The shampoo works well for me and I would recommend it!

LOVE this shampoo for my kitten! And it also smells AMAZING!

This product was too strong for my Maltese. Her hair began shedding & she has a lot of patches. I used it twice on her not realizing this shampoo was causing hair loss and skin irritation. This shampoo does smell great and does work with whitening.