In 1982 the SEIKO Watch Corporation launched the LORUS brand to compliment the SEIKO and Pulsar offering. Its mission was simple; to make low cost watches available to all without forsaking style, quality or technology. The mission was a success and over the last 30 years more than 120 million watches have been sold worldwide. The LORUS collection offers men, women and children exciting designs, outstanding build quality and remarkable value.
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