WELLA Illumina Color Permanent Hair Color, No. 7/43 Medium Red Gold Blonde, 0.08103 kg

I use this product to colour my grey roots.

Very good colour rest

Previously review this product but always happy to tell others to go buy it as you won't look back

I used this once before, when my hair had been bleached twice with a high street bleach (once then 48hrs wait then again on virgin hair). It came out a beautiful ashy blonde.This time I had my roots with a professional bleach and developer so it lifted much better than the product I’d used before applying the silver mauve last time. I left it on for 30mins and with my bright white roots and still quite yellow/orange ends it came out amazing. It came out very mauve on the freshly bleached, bright white roots and sort of highlighted throughout where hair is lightest. The rest is a lovely gray silver. Its super shiny and true to its name opalescent. The first time I used it, it lasted about 3 weeks looking great, another 1 bearable and then the last week before doing my roots was yellow but nothing like before. I really recommend it. I was using used welloxon 6% in equal parts to silver mauve as it was still quite yellowy on the ends the first few touch ups every 5 weeks, but it also works with the pastel developer 1.9% for more deposit of colour if you actually want it purple. If you just have brassy hair and its not super light yellow then it shouldnt be too mauve at all just enough to remove the brassiness for an ashy blonde. If you want it mauve it needs to be very light. Ive never used a toner this good before!! Gone are the days of bleaching my own hair and wondering why its so yellow and instantly regretting it.

Ok

Good

Lockdown - disaster struck. I had reached for the diy hair dye to cover my awful 4inch long roots!Well first i had used l'oreal excellence Glasgow and my roots went ginger!! Then a couple weeks later i caved and used jerome russel bleach and my hair went completely white/yellow! Cringe. Lightbulb head.After much research for toning my tresses down i found this toner and mixed it with a developer. 2 parts developer to 1 part toner.I was so pleased when i rinsed this out. I am thankfully back to an acceptable ash blonde!I definitely recommend using a hair mask or a really good conditioner to keep hair soft after using this as mine did go a tad dry.I've only washed my hair every 2-3 days to keep the toner in as long as possible.It has come out a bit already but it has been at least 2 months now i think! So for the time and cost of doing it yourself at home vs the salon prices i think it was pretty good value to be honest.I will however be going back to my hairdresser in a couple of weeks now that they are open again!!I don't trust myself to use this correctly and not do any damage long term but it was a good value quick fix in the meantime.I definitely have an increased respect for the chemistry that our fairy godmother hairdressers have to do to make our hair look and feel good whilst combatting damage!

Product good and works well. Trusted supplier and authentic.

Nutze sie schon länger, schöne Farbe und keine Farbe auf der Haut nach dem Färben!

Bellissimo colore . Confezione arrivata leggermente rotta , ma non fa nulla. Ottima qualità prezzo.

Schöne Farbe

Sehr schönes blondEin toller Farbton

Couleur magnifique