Is this matte? Non shiny? I want to use it for eye highlighter.

If it is Pure Ziva you will be very happy with eyeshadow ( have cocoa and nude matte and goes on very smooth and not shiny!)

Can this be applied with an eyeliner brush and water as eyeliner?

You can try it, but it probably wouldn’t have staying power. If you want a product like that, Pure Ziva cake eyeliners are exactly what you’re looking for. They’re our bestseller and designed to be used as eyeliner.

Is this product gluten free?

Hello! It is not gluten free. On our products that are gluten free, we say it in the title. Thank you!

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Pure Ziva Lilac Matte Soft Light Pink Pastel Purple Lavender Pressed Powder Single Eyeshadow Talc & Paraben Free Vegan No Animal Testing & Cruelty Free

Pure Ziva Lilac Matte Soft Light Pink Pastel Purple Lavender Pressed Powder Single Eyeshadow Talc & Paraben Free Vegan No Animal Testing & Cruelty Free

Product ID: 496378732

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Details

Colour
Lilac Matte
Brand
Pure Ziva
Item form
Powder
Product benefits
Ethical &
Number of Items
1

🌿Vegan & Cruelty-Free

🛡️Talc & Paraben Free

🇺🇸Made in USA

Description

💜 Elevate your look with cruelty-free lilac matte magic!

ETHICAL GLAMOUR - 100% vegan and cruelty-free—because your beauty routine should reflect your values.
PURE CLEAN BEAUTY - Formulated without talc or parabens for a skin-friendly glow that won’t clog pores.
SOFT MATTE PERFECTION - Delicate lilac pastel shade with a smooth matte finish, perfect for everyday sophistication.
COMPACT TRAVEL READY - Lightweight 1.8g pressed powder in a sleek 5cm compact—ideal for on-the-go touch-ups.
CUSTOMER FIRST PROMISE - Hassle-free replacements or refunds if your powder arrives damaged—because your satisfaction matters.

Pure Ziva Lilac Matte Eyeshadow is a talc- and paraben-free pressed powder crafted in the USA. This vegan, non-comedogenic formula delivers a soft pastel purple matte finish that enhances your natural beauty without clogging pores. Packaged compactly for easy travel, it comes with a customer satisfaction guarantee including replacements for any transit damage.

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TrustScore 4.5 | 7,300+ reviews

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Customer service was outstanding when I had questions about the product.

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Great experience from order to delivery. Highly recommended!

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