Selling The Wheel: Choosing The Best Way To Sell For You Your Company Your Customers

I listened to the abridged audiocassette version of the book. I agree with many of the other reviews - the topic isn't the most riveting, but the author does a phenomenal job in creating and illustrating a real business problem in an effective and entertaining manner. Studying the product lifecycle, as well as the personalities and methodologies needed to sell into those cycles, the author does a fine job in laying out the reasons when and why the sales technique and the market maturity mesh. Using arcetypical sales people, and a product we can all relate to - the wheel - the author takes us through initial invention through to commoditization and maturity of the market and the product. There is a lot to learn here, much to heed, and the tapes are reasonable entertaining as well. Worth a listen!

I don't think I've enjoyed reading a business book as much as his one; it's hilarious. That said, I'm not sure how it applies to my infrastructure tech biz. Our market seems to require relationship-building wizards. So, we have sales/field engineer commissioned teams as do many others. Still...read this! It may prevent some bad hires...so it's really valuable. I will have my management team read it too.

It does a great job of explaining the mentality needed at each step and how the sales process works, with real actionable insights and a deeper understanding of why things work the way they do. I think this should be required reading for any entrepreneur

A must-read for every sales manager and entrepreneur. I really like the narrative. It makes you think. I am surprised, so few know about it.

If you have salespeople, you need to read this book. It is invaluable to understand the different types of salespeople and the roles they play in the sale process. Not all salespeople are good at all parts of the sales process and you need to understand this if you want to avoid problems with customers, orders, vendors, and even internal conflicts.

Was a book I have read a long time ago. But it is worth it get it again. My main grief is the absence of the diagram from the print.

While I originally read this book over 20 years ago as part of a sales team, the principles and stories are timeless. The humor is used throughout the book to emphasize key selling activities and what can happen in the market even today. This is by far my favorite sales book ever. I continue to give this is a gift to people that I work with each and every day.

No deja de ser una linda historia, pero sería mejor que se base más en la cuestión técnica y puntual.