MATCHAFULHikari Single Origin Ceremonial Matcha - Matcha Green Tea Powder from the Hills of Shizuoka, Japan - Smooth and Creamy with Notes of Walnut, Lemon, Butter - 100g Bag

It is delicious!

I've tried many different matcha brands over years, but this one definitely one of the best! The flavor is impressive - smooth, rich, and earthy, with just right balance of sweetness and a hint of bitterness. My morning routine is matcha latte, and this brand is mixed-well with oat milk. Love it!!!

I will never buy another matcha powder. This is the best of the best. Customer for life.

Nice rich, smokey flavor. Not too bitter

This is the best matcha I’ve ever tried. Worth the money. I no longer have those 2pm slumps. This keeps me awake the whole day at work.

Quality product. Love my daily matcha. This is a very good brand.

When you open the tin of matcha, and it is not bright green, you know you have wasted our money. And that was the case with this matcha, which was bitter and old tasting. I was branching out to try a new matcha, but I will stick to Ippodo brand, which is always quality, bright green and delicious. This one is not worth the money--at all. Wish I could return it, but of course I opened it.

This matcha is delicious and very suitable for western palates - it is naturally sweet and creamy (less savory and umami-like some Kyoto options), and is delicious to drink without adding sweetener. Even my non-matcha inclined family members love to drink this.However, the packaging is atrocious. For the 100g bag, the powder accumulates above the seal, so when you cut it open, there is a powdery explosion of clumps of matcha that have stuck to the top. (The can packaging also wastes a lot of powder when opening it; I have no idea why they don't simply put it in a sealed bag like other matcha makers, this works perfectly fine.) Every time you open the packaging, you waste a lot of powder. This is unacceptable when the price per gram is so high.