Balanced Scorecard

Mind-blowing book.

Si te interesa el mundo de las finanzas en su vertiente de análisis de datos y gestión empresarial, date prisa de adquirirlo antes de que se acabe de imponer el big data y los que trabajamos de esto nos tengamos que reconvertir en aún no se qué.

Great value for the money paid

I needed this book for my Master degree and I did the best choice buying this product: really good condition and price

This was a re-read for me and honestly I only just "got it". Like other good business books it takes proper application of the ideas to really get into the subtleties. We all use the term balanced scorecard but its just another lip service thing in most cases. Buy the book, read it carefully, apply the principles, read it again. It will help you. It will also help move the term balanced scorecard out of the language of the pedant.