How long will this hair colour last?

Preference Vivids comes with a Shine Protect conditioner, enriched with UV filter and Vitamin E Derivative to maintain the radiance of your coloured hair for up to 8 weeks.

What is the difference between Vivids and Colorista?

Colorista is now Preference Vivids! These are the same shades with a new look. Get high intensity with a bold colour.

Can I achieve this look on my dark hair?

As a rule of thumb, if you have dark hair and want to achieve a bold light colour, you will need to use bleach first. Check our very own Preference Platinum 9L Lift Bleach to create the perfect base for your vibrant transformation!

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Description

🔥 Turn heads with Moulin Rouge-inspired Bright Red brilliance!

BOLD LONG LASTING RADIANCE - Experience a vivid Bright Red inspired by Paris’ iconic Moulin Rouge that stays brilliant for up to 8 weeks.
JOIN THE VIVID COLOUR MOVEMENT - Choose from 14 electrifying shades and stand out with confidence—because bold hair is the new power suit.
SHINE PROTECT CONDITIONER INCLUDED - Maintain your hair’s radiant glow with a UV-filter enriched conditioner fortified with Vitamin E derivative.
REVOLUTIONARY LIQUID GEL TECHNOLOGY - Achieve up to 3X shinier, luminous hair with expertly selected dyes for a salon-quality finish at home.
EFFORTLESS APPLICATION PROFESSIONAL RESULTS - Easy-to-use gel formula with precise applicator tip ensures even, vibrant coverage every time.

L'Oréal Paris Preference Vivids 8.624 Bright Red delivers a high-intensity permanent hair colour with up to 8 weeks of vibrant, radiant wear. Leveraging advanced Liquid Gel technology, it provides 3X shinier hair and comes with a UV-filter enriched Shine Protect conditioner to maintain luminous colour. Inspired by the iconic Moulin Rouge, this gel formula offers professional-grade results in a bold, long-lasting shade.

Common Questions

Are the products genuine and authentic?+

Yes, all products are sourced directly from authorized retailers in the US, UK, UAE and India. We maintain strict quality control processes and verify each product before shipping. All items come with applicable manufacturer warranties and are covered by our standard return policy.

How long does delivery take and is it reliable?+

Delivery times vary by destination country, typically ranging from 3-9 business days. Each order is fully trackable through our system. We handle all customs clearance and use reliable courier partners for last-mile delivery. You'll receive regular updates about your order status via email and our app.

What is Desertcart? Is it safe to order from?+

Desertcart is an international e-commerce platform operating since 2014. We securely process thousands of orders globally each day. Every product goes through our quality verification process before delivery, and we provide end-to-end order tracking, 24/7 customer support, and a comprehensive returns policy to ensure a safe shopping experience.

How is product pricing calculated?+

Our prices include the product cost, international shipping, import duties, customs clearance, and local delivery charges. We handle all customs and import procedures, ensuring there are no hidden fees upon delivery. PRO members receive additional benefits including free shipping.