Guy Tang #Mydentity Demi Perm Color Rose Gold Light Blonde (9RG) 2oz

I did a test strip on about level 8-9 hair (think it's leaning towards 9). My toner has basically all come out of my hair(Wella lasts like 3 washes :[) but I wanted something a tiny bit gentler to hold me over until I tone again.I thought a rose gold shade would look nicest over the yellow. Didn't realize this required developer at first, otherwise I actually wouldn't have purchased it.The first 15 minutes, I only saw color deposited on the foil. Checked back in 10 more minutes and the color had fully developed but was more of a berry shade.I want to gave 3 stars instead of 2 because it's a good product, I just don't like the shade.You also can't buy the developer that should be used with this on Amazon, and you can't purchase it unless you're a licensed professional. You can buy other 6V demi permanent developers though.Also FYI: the instructions are on the inside of the box. As mentioned, I originally didn't realize that this required developer at all and didn't know how long to leave it in.It requires the Guy Tang Mydentity 6v developer. You mix 1:2, or 1:1(I think for a lighter color-that may have worked better for me,but I think the shade would've still been a berry).Overall, super glad I did a test strip before applying this. It has a great lavender scent, is gentle and effective, but I wouldn't say it's rose gold at all. Definitely more of a medium berry or dusty rose. Can probably achieve a light-med berry with 1:1 mix.I wanted to keep my hair level (around 9) and just have a light deposit of your typical rose-gold.Would recommend this for someone looking for more of a berry shade.

The color came out more purple than rose gold and takes long to wash out

The color turned out beautiful & very impressive, just did not last very long. For me not worth the $$$$$

Worked as promised. Lasted about three weeks.

The color is beautiful. Very delicate. Everybody compliments my haircolor. It lasts about two weeks if I wash my hair every three days. The color should be applied on level 10 or 9, if not it won't show.

Very messy. Beautiful color, but be prepared to have rose gold all over your hands & pillows. Would be fun for a party I guess

the color appeared very cool tone, too cool for the rosegold that I think about

I started with a faded light red; this product did absolutely nothing. I wouldn't attempt to use this unless you have bleach blonde hair.