What are the benefits of using the Grippy Serum Primer?

This serum to grip primer leaves no white cast, and helps grip makeup for up to 24 hours. Ultra-blendable formula that leaves skin fresh and plump.

What are the ingredients?

Serum-To-Grip Technology allows the primer to grip makeup after just 20 seconds, also enriched with 2% Niacinamide that delivers 24 hour hydration.

How do I use this product?

Apply evenly to your face and pat in using fingertips. After just 20 seconds the serum-to-grip transformation will occur and you can then apply makeup.

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Maybelline Makeup Primer, The Grippy Serum Primer for Face, up-to 24H grip, Ultra-Blendable, Fresh plumped skin look, Water-based & Vegan formula, Suitable for all skin types, Maybelline New York

Maybelline Makeup Primer, The Grippy Serum Primer for Face, up-to 24H grip, Ultra-Blendable, Fresh plumped skin look, Water-based & Vegan formula, Suitable for all skin types, Maybelline New York

Product ID: 707356487

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Details

Brand
Maybelline
Product benefits
Glides on like
Coverage
Face Primer
Item form
Lotion
Skin type
All
Finish type
Natural

⏳24H makeup grip

🌱Vegan & skin-friendly

💧Water-based hydration

Description

💄 Grip it, glow up, and own your day with Maybelline’s ultimate serum primer!

CLEAN VEGAN FORMULA - Water-based, non-comedogenic, and vegan-friendly—because your skin deserves pure, conscious care.
ALL DAY MAKEUP LOCKDOWN - Experience up to 24 hours of flawless makeup grip with Serum-To-Grip technology—no touch-ups needed.
HYDRATE PLUMP INSTANTLY - Infused with 2% Niacinamide, it delivers deep hydration while giving your skin a fresh, plumped glow.
UNIVERSAL SKIN COMPATIBILITY - Designed for all skin types with no white cast or greasiness, ensuring a natural, breathable finish every time.
ULTRA BLENDABLE SERUM TEXTURE - Glides on smoothly and transforms in 20 seconds for a seamless base that layers perfectly with skincare and makeup.

Maybelline New York’s Grippy Serum Primer is a water-based, vegan formula featuring Serum-To-Grip technology and 2% Niacinamide. It provides up to 24 hours of makeup hold while hydrating and plumping skin instantly. Suitable for all skin types, it applies as a lightweight serum that transforms in 20 seconds to create a flawless, non-greasy base with no white cast.

Specifications

Manufacturer	Maybelline New York
Package dimensions	11.3 x 3.3 x 3.3 centimetres
Package Weight	0.12 Kilograms
Item weight	0.12 Kilograms
Brand	Maybelline
Colour	Grippy Serum Makeup Primer
Format	Lotion
Volume	30 Millilitres
Skin type	All
Speciality	Hydrating with 2% Niacinamide:, Serum-to-Grip Technology:
Item model number	b3536200
Package Dimensions	11.3 x 3.3 x 3.3 cm; 120 g
ASIN	B0DNT5HBHB

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