Does it go the colour on the box?

It did for me. Really happy with the colour. I have long thick hair and one wasn’t enough for me so about to order two.

Am I supposed to use the full sachets in one application

Yes, the sachets within the PurePlex colourants are to be used in one application. Your hair will then feel the full effects of the Bond Reconstructing Treatment and Conditioner during your colour process.

Is the 4.0 brown also a neutral tone?

PurePlex Colour 4.0 is a Dark Brown, there are no warm or cool tones to this shade as its a neutral shade. However, pending your hair history the end results from applying this shade may vary and without seeing your hair in person we cannot guarantee your end result. With any colour application at home, we would recommend a patch & strand test is conducted. As this will allow you to check the results you can expect for your hair type and base, enabling you to see if you are happy with the colour, condition and you achieve your desired result

is the brown warm or cool toned?

PurePlex Colour 5.0 is a Natural Brown, there are no warm or cool tones to this shade as its a neutral shade. However, pending your hair history the end results from applying this shade may vary and without seeing your hair in person we cannot guarantee your end result. With any colour application at home, we would recommend a patch & strand test is conducted. As this will allow you to check the results you can expect for your hair type and base, enabling you to see if you are happy with the colour, condition and you achieve your desired result

Desertcart Logo

Deliver to Finland

For best experience Get the App

DOWNLOAD THE APP

WE SOURCE ITEMS FROM

UAE
UK
India
USA
Japan
KOREA

Customer Services

About Us

Customer Support

Description

💇‍♀️ Elevate your blonde game with science-backed brilliance!

LIFT YOUR LOOK - Lightens hair up to 3 shades for that flawless extra ash blonde glow.
SAY NO TO BRASS - Anti-brassiness pigments neutralize yellow tones for cool, salon-worthy blonde.
PROTECT RESTORE - Aminofix technology rebuilds hair bonds while you colour, preventing damage.
NOURISH AS YOU COLOUR - Sulfate-free formula replenishes moisture and cares for scalp health.
SHINE LIKE NEVER BEFORE - Unique Shine Booster Complex delivers luminous, head-turning radiance.

Knight & Wilson PurePlex Lightest Extra Ash Blonde Permanent Hair Colour Dye offers up to 3 levels of lift with a unique Aminofix bond-repair system that protects and nourishes hair during colouring. Its award-winning anti-brassiness formula neutralizes unwanted yellow tones, while the Shine Booster Complex enhances hair’s natural lustre. Sulfate-free and designed for 100% grey coverage, this permanent cream dye ensures vibrant, cool ash blonde results with restored strength and moisture.

Common Questions

Are the products genuine and authentic?+

Yes, all products are sourced directly from authorized retailers in the US, UK, UAE and India. We maintain strict quality control processes and verify each product before shipping. All items come with applicable manufacturer warranties and are covered by our standard return policy.

How long does delivery take and is it reliable?+

Delivery times vary by destination country, typically ranging from 3-9 business days. Each order is fully trackable through our system. We handle all customs clearance and use reliable courier partners for last-mile delivery. You'll receive regular updates about your order status via email and our app.

What is Desertcart? Is it safe to order from?+

Desertcart is an international e-commerce platform operating since 2014. We securely process thousands of orders globally each day. Every product goes through our quality verification process before delivery, and we provide end-to-end order tracking, 24/7 customer support, and a comprehensive returns policy to ensure a safe shopping experience.

How is product pricing calculated?+

Our prices include the product cost, international shipping, import duties, customs clearance, and local delivery charges. We handle all customs and import procedures, ensuring there are no hidden fees upon delivery. PRO members receive additional benefits including free shipping.

€ 2.35

Duties & taxes incl.

Finlandstore

Free Returns

30 daysfor PRO membership users

15 dayswithout membership

Secure Transaction

ChatGPT - opens in a new tab Perplexity - opens in a new tab Claude - opens in a new tab Grok - opens in a new tab Google AI - opens in a new tab

Trustpilot

TrustScore 4.5 | 7,300+ reviews

Abdullah B.

Great price for an authentic product. Fast international shipping too!

3 weeks ago

Reema J.

Perfect platform for hard-to-find items. Delivery was prompt.

1 month ago

View all Trustpilot reviews

Manufacturer	Knight & Wilson
Package dimensions	19.2 x 9.2 x 5.8 centimetres
Package Weight	0.24 Kilograms
Item dimensions L x W x H	9.1 x 5.6 x 19 centimetres
Brand	Knight & Wilson
Colour	Blonde
Format	Cream
Special features	100% Grey Coverage, Permanent Hair Dye, Plex, Restores & Protects
Speciality	Natural
Target audience	women
Item model number	PLX-COL10.21
Product Dimensions	9.1 x 5.6 x 19 cm; 240 g
ASIN	B07KCTN1LD

Knight & Wilson PurePlex Lightest Extra Ash Blonde Permanent Hair Colour Dye. Award winning Brass Defying Formula. Protect, Restore and Nourish with Aminofix. 10.21 Extra Ash Blonde.

Details

Description

Specifications

Have a Question? See What Others Asked

Common Questions