This book will teach you how to write better: Learn how to get what you want, increase your conversion rates, and make it easier to write anything (using formulas and mind-hacks)
B**N
Don't judge a book by it's thickness. Short, effective, & concise. Great tips you can use within minutes of opening the book.
When I got the book I couldn't believe how thin it was, it's very thin. You should be able to read in an hour or less, maybe even 30 minutes.However, don't judge a book by it's thickness. This book is straight and to the point, no fluff. Which I like. I don't like when writers go on, on, on... I feel like they are writing for themselves, not for their audience. Gives you lots of great tips, right off the bat, that you can start using in a few minutes. Clear and concise. Great especially for a generation that does not read :-)I guess I didn't read the cover because it tells you exactly what the book is:Short.Effective.And sort of offensive.But you wil write better after reading it.Agreed.
M**I
A self help book like no other
Neville's writing is addictive. He writes in an unapologetic way, saying things that we all want to say, wonder or want to ask about. The result is very practical, no fuss, but highly effective copywriting tips packed in this small but punchy book. I'm sure all of us want others just to get to the point and wish to say what we really mean faster and truer, to make more money with every word we say or write. This book teaches you all that. I just finished reading the book, so I'm yet to apply the tips from this book, but having written many sales emails and speeches, I realize now the wrong/ineffective things I had done and must correct to be a much more effective communicator, which is essentially a persuasive one. Neville's style of communicating is conversational and simplistic. I like that he writes the way he would read copy: me no like, me bored, me no understand; it makes his teaching easy to understand, leaving no room for confusion. Highly recommended for everyone who loves to write, or has any reason to write or speak for their livelihood (and that includes asking for anything from another person). Check out his blog for wacky, hilarious but highly useful copywriting tips: nevblog.com
J**S
The almost lazy marksman way to write killing content
It's better than a book. It's a straightforward chat with Neville, where he does all the talk. Take this book if you are ready to think again the way you produce your writings, and if you're really really ready for several calls to action.If you are looking for some fancy pants guide to copywriting, go somewhere else. This book it's all about getting your hands dirty, whole practical, and completely based on Neville experiences and expertise. So, you'll save yourself tons of headaches just on leaning on his advices, and believe me, he took a lot of pain trying to spare us from the traps along the way.Despite it's informal overall, the book is very well structured and concise in presenting it's contents. It goes from the basics about emotional binding ways of writing, dipping on A.I.D.A. formula, evolving about the ways to create connection with your readers, and more. It's surprising that a brief book like that can hold such amount of value and so many hints, tips and practical uses.You want it, I know. So grab the book and go on write better !
J**.
Simple, effective, and entertaining
I've been on Neville's newsletter for a while, and he always has great insight on copywriting. This book is more of the same.Don't be fooled by how short this book is. It's easy to understand and implement. He has a great way of explaining his concepts and being straight to the point.I'll be using this as a reference throughout the years to remind myself of these best practices.
Q**E
Hilarious and Informative
If you are super conservative then this book is not for you.However if you are fun loving, and reading curse words in books gives you a laugh then please purchase. Not only is this book super informative it is hilariously written. The text really gets the point across and makes this a super easy read. And I am a person who is really into structure, and down right boring professionalism. But this book is super fun. I’m not done reading it but I had to come and wrote a review.The information given in my opinion will be super helpful and will improve your writing and copywriting. The book really takes you from mundane, professional copywriting to professional, fun, and engaging copywriting.If you can look past typos, and the such and grasp the point the material won’t be lost on you. Don’t be so caught up in the delivery that you completely miss the message.If you want to take your copywriting technique to a new level then I highly recommend this book.I for one enjoy the fact that the book has no page numbers.
P**E
Succinct and didn't suck
I hate jargon and I'm delighted to discover that a copywriter of Neville's experience does too. This work was accessible and has tons of examples that make sense. Worth it.
A**R
Prepare to Be Challenged (In a Good Way)
Trent Selbrede has a very refreshing style of writing that is conversational, honest, bold and challenging. You can tell that this subject is passionate to him and his message is very thought provoking and unique. While I can't say I agreed with everything he wrote in regards to the topic of empathy, his words definitely confronted some beliefs that I previously held. Definitely worth the read.
T**M
Fast paced, no clutter, easy read - Helpful
I like my whiskey neat so this simple shot of distilled knowledge suited me just fine.This is targeted to copywriters - that is anybody that is writing emails, text, ect. that wants to get a result.I do suggest grabbing a pen to scribble down the bits that really speak to you so you can keep them in your writing area.Negatives? This isn’t a belabored piece of dense material that you need hours to absorb. There are layout issues. I noticed but I didn’t care.Like I said I like things straight up no frills.
B**K
To the point and highly entertaining
Read this in an hour. Absorbed every bit of info as it was clear, to the point, and so engaging. Signed up to the author’s newsletter immediately, even though I hate newsletters, can’t wait to get his!
F**O
Consejos importantes a considerar cuando escribes
El libro es corto, divertido, Neville tiene un sentido del humor por llamarle de alguna manera fortificado que te permite entender de una manera clara lo que explica, los puntos principales, y además te ayuda a recordarlos y considerarlos cuando tu escribes.
N**I
No BS good copywriting
Tips and tricks that change the game. All in one afternoon.It wants 9 more unnecessary words… disappointing the author…
S**T
Best teaching stuff ever
No german marketer is able to teach me that way. Short, interesting, motivating... worth it every cent. You should buy it!
S**E
simple succinct sharp
Short read but very engaging and the concepts are explained so that the reader has it crystal clear . Thanks Neville
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