The most famous brand of carbonated soft drinks in the world confirms her passion for fashion, and there could be no better day to present the collaboration between Moschino and Coca-Cola light. Soft drink giant Coca-Cola and Moschino debuted a new collection of fashionable 'light' drinks; led by Moschino's creative director Jeremy Scott, the cans feature three different designs - 'Cow Print', 'Eye Chart' and 'Pink Hearts', all of which are instantly synonymous with the Italian fashion house's colourful heritage. Coca-Cola are no stranger to a fashion collaboration, and have previously launched partnerships with the likes of Marc Jacobs and Karl Lagerfeld. The black and white cow print has become a bit of a Moschino icon over the years, where as the pink heart is another Moschino icon and was generously used by Scott for his Spring/Summer 15 collection. The eye chart is another Moschino signature and serves as a reference to the tables used by ophthalmologists. "We are very proud to strengthen the link between Coca-Cola light and the world of fashion thanks to the collaboration with Moschino, an Italian fashion house known and appreciated internationally for his creations. This partnership, born here in Italy, confirms the closeness of our brand to the excellence of our country in the fashion and establishes the focus on contemporary feminine universe," said Fabrizio Nucifora - Marketing Director of Coca-Cola Italy. "In the past, many designers have created special editions for Coca-Cola light Tribute to Fashion in the context of the initiative that has inspired numerous Fashion Week in Milan, while in recent years the creative direction of Coca-Cola light was covered by other legends such as Karl Lagerferl, Jean Paul Gaultier and Marc Jacobs."
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