Keratin Permanent Hair Dye Cream, 1.9 Rich Caviar, Professional Quality Color for Up to 100% Gray Coverage, Bond Enforcing System

Color is identical to what is shown, did not stain anything not even my skin. Definitely worth trying!!

This color is gorgeous. I am very pale, but Winter palette. I was nervous that it would be too dark (it's level 1.8) but it looks great. I had a medium/dark red/violet base that I had done with another brand that was already fading after a few weeks. This color went over it well and my hair feels soft and healthy. It looks like a dark purple indoors but has a true red shimmer in the sunlight. It is very dark but doesn't look black at all.

This color is great on my hair which is very dark brown with red sort of undertone naturally. It looks like a really dark color when in normal light, or in the dark, but in the sun it has a fiery red highlight and I love that. I wash my hair every other day, so no, it doesn’t last long and I have to redo it a lot, but that is because of the frequency of my hair washing. It will last through the amount of washes it claims on the box, I just use them up fast. When it fades a bit the highlight isn’t as red, but it’s still there. I have never seen this color in any other boxed dye. If your hair is drier, condition your hair really well after using. Not just with what’s included, but get a good conditioner. I have very dry hair, all dyes make that worse. If you are sitting in the sun, it will look dark where the sun is not hitting and red where it is. I think that’s awesome. One more thing, when you apply it, it will look pastel pink after you first mix it, it will turn orange on your head while processing, then it will turn dark purple and it rinses red like someone has been slaughtered in your shower, and if no one has, then it’s just the dye has changed completely. but don’t let all this change make you think you were sent the wrong dye or worry you. The first time I mixed it and it was pastel pink I thought I might have bought the incorrect color. But that’s just how it is.

Beautiful color, just like in the photo. It has a very natural shine and leaves the hair soft

Good gray coverage and comes off skin easily. Love the color.

Seems to stay darker for longer and keeps the purple tint. Even my hair stylist was impressed that this came out of a box. Other similar dies turn red and lighten up much quicker. Be forewarned though, the color may drip with sweat or in the rain etc for the first few days.

This hair dye was exactly what I was hoping for. It applies easily and my hair looks pretty much exactly as the box pictures. The pricing isn't too bad either and this brand tends to last me a couple months before I reapply the hair color. I can recommend Schwarzkopf in general, but this color is great and I highly recommend it.

Love the color but do not recommend uf you are trying to cover Grays does not last long at all

Ive been dying my hair for years and this brand has become my go-to

Best drug store hair colour ever!!

This hair dye I find, stains your skin a little more than other dyes I have used. I put Vaseline around my face, neck, ears, shoulders etc so that if I have a little accident the stain wipes off easier, no scrubbing involved. Also, if you wash it off in the shower, be careful because it will stain in there too. It also smells very strong of perfume. Other than that my hair turned out exactly as pictured and it’s all even. Not as harsh on your hair as other dyes.

It’s a very nice shade of red regardless, but the shade isn’t as dark as it is on the cover of the box so don’t let that fool you. But also don’t let it stop you from buying it either because you can just go over it with some black semi-permanent hair dye to make it as dark as you want like I did a few weeks after taking those pictures. Very nice red, but remember 1) permanent box dye is bad for your hair 2) permanent box dye is hard to get out (ESPECIALLY RED)

Great!!! Colour and shine, doesn’t damage and was cheap!