L'Oréal Technique HiColor Red HiLights Permanent Hair Color for Dark Hair | Intense Red Highlights | No Pre-Lightening Required | Rich, No-Drip Creme | Quick Processing Time | Red

This highlift color is wonderful for red hilights . No bleach -it lifts and deposits with regular developer and lasts a long time . It leaves the hair in great condition .

I wasn’t the one to pick this product, but I made the purchase for my wife, and I can confirm it works perfectly—she’s been using it for the last 6 years! She mixes the L'Oréal Technique HiColor Red HiLights with another color to create the most vibrant, stunning red tone that turns heads everywhere she goes. The color is bold, rich, and absolutely gorgeous. She gets compliments on her hair all the time, and I’ve included a picture of the final result so you can see just how amazing it looks. Happy wife, happy life, right? If you’re considering this product, I highly recommend it. It’s been a consistent winner in our household for years!

If you have dark hair, this is the best product I have found for permanent red. It does fade a bit so it’s a good idea to use a shampoo/conditioner that has red in it throughout the week to keep the color fresh. If you use it for a while, it leaves the end of your hair damaged. I focus on just touching up the new growth every five weeks or so and try to keep it off the rest of my hair.

ive been using this for a long time and let me tell you my bright red hair is always poppin I get compliments on it daily. genuinely my holy grail for hair dye im never using another one for my roots it lifts and colors PERFECTLY genuinely the best hair dye in the world if u wanna be a red hair girl u need to use this

I’ve been dying my hair red for a long time and, am always trying different brands of red hair dye. This is the most vibrant and pigmented red hair color I’ve used. Your hair color ends up coming the same shade as advertised unlike, a lot of the other brands I’ve used before. Also I noticed It stays in your hair longer than other products I’ve used. All in all this is a phenomenal product!

I use this hair dye for the bottom of my hair only. The red is vibrant, but it really only last about 3 weeks, before fading. The salon dye would last about 5-6 weeks. It's not an issue to color more often, but i wish it would last a bit longer. Easy to apply. Strong smell. Use gloves and a smock.

This did really good on my hair. I wanted a dye i didn't have to bleach my hair for and let me tell you Loreal came trough. I only mixed it with some developer and the color stayed vibrantly. I dyed my hair in August there is still color in my hair till this day with no touch ups however obviously after a few washes it fades. But i will be doing a touch up soon. Also it smells really nice and isn't harsh on my 4C hair at all. I've gotten a lot of compliments and questions about the dye i used.

I love this color. It gives intense copper tones even on dark hair without pre-lightening. The shade comes out vibrant and shiny, and my hair still feels soft after coloring. Definitely worth it.