Can I use this dye if I previously used dark color hair dyes? Will it still work to lighten the dark color?

It’s not recommended for dark hair but I lightened my hair with peroxide and baking soda for an hour with a towel around my hair and in the places where it lightened it up , it was that colored maybe a little darker , but I kept using that color and each time it’s lighter and now it’s completely that color

Why didnt it color my hair barely at all but still succeeded in ruining it completely to the point where i want to die intead of being seen by others?

I have been using this product - Féria Midnight Violet (V28) - regularly for years. My only complaint is that it doesn’t last as long as a permanent hair color should. But as far as damaging my hair, this has never done that with mine. It leaves my hair bouncy, shiny and healthier looking than before, as most home hair colors should and do. And this in spite of the fact that my hair is very dry with ends that can be brittle. I’ve used many brands over the years and this is one of the gentlest. Home hair colors tend to be gentler than those used in salons. But, everyone’s hair is different. It could be a reaction from the chemicals in this particular brand and shade with your unique hair. If you are sure nothing else could have caused the damage to your hair and you followed directions carefully my advice would be to avoid using it again. For best results with any home hair color: First, wash and deep condition your hair a couple of days prior to coloring. Never wash your hair the day of coloring. I always wait at least 2 days after washing before I color. The natural oils from your scalp protect and even help the color deeply and more evenly saturate your hair. After coloring wash your hair only in cool to lukewarm water. Don’t use hot water! Also, I’ve found after using the same color for awhile it doesn’t work as well as it did at first. It helps to periodically change up, use a different brand and even color. Any apparent damage to your hair (short of it falling out) is temporary. Human hair is very resilient and will quickly return to a healthy condition. Use a deep conditioner on your hair to help speed that along. And for you, having had my hair damaged by harsh salon products, I understand how upsetting it can be. But this should never have been so traumatizing as to leave you wanting to isolate yourself or die. I see it’s been quite awhile but I believe there may have been some other issue underlying this to cause such distress. You could use some perspective to get insight into what’s really going on. Perhaps counseling could be of help, either clinical or spiritual. Best of luck to you, take care :)

does this help cover grey?

It covers grey only in that it makes it a lighter (sometimes white) blonde - can be useful if you'd like the 'streaked' look

I love feria, however, as i have aged coloring my hair is more difficult, white roots.when i start to see white & use this, do you think it will work?

I used Féria for over a decade when I had a lot of grey throughout the dark brown hair on the top and sides of my head. It worked well until it didn’t. Only the back of my head has my natural color still color, and the rest is almost entirely grey. I used a medium auburn color, and I loved it, but noticed it was going orange really fast where I had so much grey. I hate that brassy look, so I tried a darker tone, but it didn’t work. I tried other lines of L’Oréal and other brands, but grey hair doesn’t hold the red color well. I tried going brown, but ended up just going with 2 lightest shades of L’Oréal blonde now. I have spider web thin strands of hair and other brands just destroyed it. L’Oréal is kindest to my hair with color I love. I did have to use a strong color remover twice to get rid of the remaining red dye in my hair when I gave up and went blonde. I still really miss my auburn color!

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Reviews

R**R

Result amazing

Amazing results

20.02.2026

D**A

Great results

The hair should be very light, the color will look a bit darker at the beginning but it fade away after second wash, I believe the color needs to be applied twice to get the final results cos it is like red dye it keeps fading away with each wash. But in general the color is amazing

3.07.2022

Z**Z

YES

yes yes yes. W hair dye. Hair has to be at least medium blonde to work tho.

26.09.2024

D**R

Nice

Nice but color goes with 1 week if you wash like every 2 days

3.10.2021

N**E

Good hair color. It's really gray as long as your hair s properly bleached

Nice for hair

8.08.2024

V**S

You won't get the colour

I bought it and tried it the same way they mentioned in the instructions. but unfortunately it didn’t work for me. I won't recommend this to anyone

6.12.2025

M**.

Different color

Gives new color to hair but the results are not same as shown in picture. The final colour that comes is mud brown with orangish touch.

23.11.2020

N**9

perfect

Got it next day .. just perfect

2.08.2024

S**D

Easy process. Happy with colour. Not too red. Colour rinsed out well. No bleeding on your sheets after first application.

15.11.2019

さ**ら

ロレアルシリーズは、ほぼ白髪染めのものばかりで、ようやく見つけました。コロナ禍ですし、あまり美容院には行きたくないし、自分で染めたいので、とても助かってます。もっと取り扱いを増やして欲しいです。

13.01.2022

A**C

Excellent produit que je recommande vivement. Toutefois déçue qu il soit en rupture de stock .quand sera t il de nouveau en vente ?

8.03.2025

F**X

I used R48 Red Velvet on natural medium-brown hair that had not been dyed before and the initial effect after dyeing was that it was much darker than before (but this lightened back to medium after a few washes) but the red color is brilliant and attractive. It has a slightly blue sheen undertone on brown hair which is a gorgeous contrast to the red color. It's very lovely in natural light, but it can be hard to see indoors depending on the lighting. I have seen some reviews voice concern about how dark it looks after dyeing but it will lighten up and just show the color after a few washes, so fear not if you don't like that! Another positive aspect of this dye is that it's very easy to clean up off of countertops and the tub. It will lift very easily with only cleaning vinegar. I was pleasantly surprised. Will buy again.

16.03.2026

R**I

This is a beautiful colour. It is a deep burgundy and that was what I was looking for. The quality is amazing. I have a very bad experience with Garnier Nutrise colour. So, I am happy with this one. Please, keep in mind, the time they state is accurate. I left the colour on my hair for 25 minutes. If you leave it longer, no more colour is getting in your hair, but may damage it! They test it. Also, I didn't wash my hair for 3 days after the colouring. That way, it absorbs the colour deep in to your hair. Then I wash my hair 3 times a week. The colour was still running after the 3 days but only a bit. I couldn't see it on my pink hair towel at all. I hope, it will last a month before my grey hair will show up again. I agree with some girl's comments that you need to follow the instructions. Then you will have a beautiful, shinny and smooth hair. I used Garnier for close to 15 years. This is my first experience with other brand and I am very happy that I switched to L'OREAL PARIS FERIA. Thank you Amazon for the fair price! I ordered 2 more and will order again in the future.

24.06.2025

ASIN	B00PFEFWNQ
ASIN	B00PFEFWNQ
Best Sellers Rank	#4,571 in Beauty ( See Top 100 in Beauty ) #85 in Permanent Hair Color
Brand Name	L'Oreal Paris
Color	C74 Copper Crave (Intense Copper)
Container Type	Box
Customer Reviews	4.3 4.3 out of 5 stars (21,216)
Customer reviews	4.3 4.3 out of 5 stars (21,216)
Date First Available	15 February 2015
Global Trade Identification Number	00071249291733
Hair Color Permanence	Permanent
Hair Type	All
Is Discontinued By Manufacturer	No
Item Form	Liquid
Item Weight	0.6 Pounds
Item model number	K1816900
Manufacturer	L'Oreal - Hair Color
Manufacturer	L'Oreal - Hair Color
Material Features	Vegan
Material Type Free	Silicone Free, Paraben Free, Sulfate Free, Alcohol Free
Number of Items	1
Product Benefits	Intensified, Fashion-Inspired Color & Nourishing Conditioning
Product Dimensions	6.99 x 8.89 x 16.51 cm; 269.89 g
UPC	071249291733
Unit Count	1 Count

L'Oréal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, C74 Copper Crave (Intense Copper)

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