Food Truck Business Guide for Beginners: Simple Strategic Plan to Build and Maintain a Successful Mobile Business

Most restaurants fail within their first year. It’s not about how well you cook or how much money you’re making. It’s about your margins. Is money following in enough to offset the cost of operating? Food trucks are great because they cut a lot of costs that come with opening a restaurant. Obviously, it’s unrealistic to not consider own special issues that come with owning a food truck. I think this book goes into good detail explaining them. But, they are shown as warnings of poor planning. I’d like to have seen more of the downside of owning a food truck, but no harm is done. Still a good book.

A fascinating read on Food Truck Business Guide. I was delighted by the author's inclusion of a sample business plan, which can be useful when beginning a new business. Several factors go into running a company, but owning a food truck is especially challenging. There are too many different factors to remember. Menu products, venue, pricing, food storage, and food preparation are only a few examples. This book is very useful because it keeps you focused and helps you learn how to do something that seems to be difficult. What a fantastic read!

Anybody even curious about the idea of maybe trying the food cart business needs to read this book. I can't envision a more comprehensive, better organized, easier-to-read guide for inexperienced but motivated entrepreneurs. The writer's style is clear and concise, without the excessive personal storytelling that clogs up so many books like this. The information is well laid out, the graphics are great, and I especially appreciate the author's inclusion of the value of pro-active social media promotion. This book is a real winner.

So many of us think it might be fun to open a bed and breakfast or start our own food truck without much of an idea about everything that goes into it. Good food alone will not make a food truck successful. This is a very handy read that hits all the key things you need to know before starting your mobile restaurant - marketing and promotion, design and, most importantly, how to set margins and turn a consistent profit. Super informative and eye opening if you're thinking about your own startup...

This book is one of the most comprehensive books I've read on any niche business like this before, and it really lays out the groundwork for having the proper resources and mentality to be a successful business owner. When it comes to opening a food truck, you might get the idea that it's an easy task because you see a lot of people doing it, but the truth is, when it comes to food, there is more failure than success. This book gives you a realistic look on what to expect when starting your food truck.

A book with serious information on setting up and managing a food truck business. Presents the information you need to know if you are contemplating on coming up with a mobile food business, from organizing your thoughts, conceptualizing your plan, complying with the legalities of your business operations, insurances to social media presence and marketing strategies. A whole wealth of information.

Extremely easy read that anyone can follow. Great examples of what to expect and what to do if this type of business interests you. I’ve been in restaurants for 25 years and a thing or two in this book was st acted in a way it “clicked’ in my brain and I got it.

This guide had everything I needed! Literally I never had to go to any other resource. That alone made the price worth it. I mean literally this book was around 15$ and I feel like I got it for free because the value is so insane. I am telling all my friends about it because it changed my whole business. As a bonus it's also COVID friendly!

This book is great for anyone that is thinking about starting their own food truck or is curious about the business. The author describes the benefits of opening a food truck versus a restaurant but is also realistic in some of the challenges that you will face. He goes through some strategies to make your food truck business successful such as marketing, food truck design, permits, food safety, picking locations and creating menus. He goes into pretty good detail on each one. As the author states in the book, "if you fail to plan then you plan to fail” which is why this book will set you up to start and run your own business successfully. Overall a great introduction to the business side of food trucks.