Schwarzkopf ProfessionalIGORA ROYAL Permanent Color Creme (5-00 Light Brown Natural Extra)

I have been coloring my hair at home, with Clariol, Wella, Blonde and Schwarzkopf Bleaching and Toners in the past 20 years. In the past two and half years I started using Schwarzkopf Simply Color product lines they are very good. I decided to use the Igora since it had been 9 months since my last color and my grey was coming in, I had approximately 3 inches new growth. I did not apply color to the root first. I applied about 3 and half inches down from the root and applied with gloved hands to make sure coverage was obtained on the back of my head as I have done for years as with other products. When I was done I let it sit for 10 mins applied to the rest of my head as my new hair lifts pretty quickly. Rinsed at 20 minutes. The new growth was perfect coloring. All older hair had deposits of black, brown and even a little auburn. After I had shampooed and conditioned for 30 minutes, I rinsed for 15 mins with cool water and my hair was spongy and began breaking. I used the Igora 20 volume Developer as I had not put any chemicals on my hair for 9 months, shampooing with Wella Fusion Plex and Conditioner Weekly, Olaplex treatment twice a month since April of 2020. Today I ended up having 5 inches of hair cut off to remove the blackened and browned damaged ends that the igora color deposited onto my hair. If I ever decide to go Blonde again I will remain faithful to Schwarzkopf. I will no longer use their Igora Color and Developer lines.

Love this product. I buy 5.00 and it is the perfect natural brown. I have used it 2 times and it always keeps the same color, it never gets darker. I did have highlights before I used this the first time so my hair has been getting lighter. I bought Schwarzkopf developer for this as well and it mixes perfectly. Never paying $50+ to get my hair done at a salon again. I like to do it myself with this product, never buying a box dye again either. 10/10!

I had to trow it away !!! This product came on a box with English and Arabic instructions and the box was wrapped on clear plastic which usually doesn’t come like that , I thought it was weird but I figure that since it was a sealed itShould be ok . I put it on my roots with the developer and 5 min later my head was burning so much and my scalp hurting !!! I jumped on the shower and even the water hitting my head hurt and burnt. I washed my hair 3 times to get rid of the product and the pin on my scalp . I think this was a FAKE product. Very upset with the vendor

Great hair color at a great price. Have bought repeatedly. The color is rich and long lasting. I have dark brown hair, but very gray if I didn't color. This shade is great on my roots since it is very intense. A little pull through at the end to refresh existing color. I only use 1/3 of a tube per color session, which is probably more than I should. Great value.

This was my first professional hair color that I’ve tried and I love it. It mixes really smoothly. No clumps. And it covers grays really well.