AXE Natural Look Hair Cream, Understated 2.64 oz

Overall this is a good hair product for people looking to keep their hair in place.Scent: Unoffensive scent with a nice smell unlike some of the other Axe hair creams. This scent goes away almost completely within the first hour of being in your hair.Use and Appearance: I have pretty short hair and I'm just trying to keep the top in place throughout the day. Initially through the first few hours (3-4 hours) it holds really well and looks natural and great (hence the name). If you're like me and do a lot of stuff throughout the day, it might not last until the end of the night. You'll have to most likely re-apply at some point which is a pain. For me, I tried to use more than usual and it still flattened out by the end of the night. The hair looks great with this for the first 3 hours and then starts to flatten gradually and lose it's form. The look isn't crusty or obnoxious but rather "natural" and clean. Depending on how much you use, it might (in the first hours) be noticeable by touch but it does not look glossy or shiny. You really do not need much of this to get it to work. Follow the directions under the cap. For me, a couple of dime size amounts work fine.Longevity: This is the only gripe I have. I wish it held uniformly and consistently throughout the day. It does flatten, as mentioned above almost to the point of working itself completely out of your hair. Either use more or re-apply.Overall, it smells good, works good and looks perfect. I do recommend.EDIT: Added one star because this styling cream does exactly what it's intended to do: look natural while keeping hair in form. Over the months, I've seemingly gotten better at using it so the results have gotten better and it functions as intended. Don't expect this to be a strong effective hold on, say, slicking your hair back.

I have been trying this out for a week now, so here's my take on this hair cream. I am really amazed by the quality of this hair cream especially considering the price. It feels like a product I would buy in a salon for much more $$. First off, the packaging is surprisingly cool and well thought out - a small metal can with a lid that screws on. It's really convenient for when I take it to the gym, so I know it won't spill out onto my clothes in my gym bag (has happened before unfortunately). Secondly, it has a nice scent to it. Somewhat woodsy with a masculine tone to it, but not overwhelming - just enough to add a pleasant tone. Lastly, and most importantly, it really excels as a hair cream. It provides just enough hold to keep my wavy, thick, and curly hair in place. It doesn't feel stiff, and it truly provides a natural feel that lasts all day. I have tried different styles and even used a blow dryer, and this cream is really versatile. I would not have thought about using a hair product from AXE, but from now on it will be my go-to hair product.

If you don't wanna spend too much and aren't doing any complicated hard holding styles then this is a great choice!The container comes a lot of product when you get it. It is a cream which is a lot looser holding and less dense than a clay, but this is what I like a bout it and see where I could use it.Normally I'm not a huge fan of the strong axe smell, BUT this smells good to me since it's not too overwhelming. I followed the instructions for application and I think it makes a difference for what the product is supposed to do. I applied in damp hair and made sure to rub the product in palms before applying. This actually seemed to change the consistency and make it less watery.The paste is really good for adding texture to your hair. I have fine silky hair and it, when applied right, gave mine a volume and texture that just looks touchable. If I had to describe it, it looks like you have gone a day or two without washing to let natural oils into hair and let hair do its thing. Hence the natural look.I would say that this alone is perfect for the guy that is minimalistic and doesn't want to spend too much time styling. It takes a super straight flat cut and gives it just enough life to make it either look like you care somewhat or that you woke up and just brushed your naturally great hair into position.However, this stuff is not enough if you want your hair to hold any specific shape. Hair will still be floppy and lay limp, for straight fine hair. So don't expect it to hold anything after it dries.I do think it could add a nice texture when paired with high hold and styling techniques for the guy that prefers to have that kind of hair style.Over all, it does what it says, it's not the top of the line compared to more expensive products, but for the anticipated price of axe products, it is good and will give the texture and little life for the low maintenance Guy's doo.

Been using this product for many years. For me, it has just enough hold that my hair isn't crazy but also doesn't look like I have a helmet on. It also doesn't have a strong scent. I've tried a lot of other products and this is the perfect one for me. If they ever discontinue it, I hope I know first so I can get a pallet of it.

The media could not be loaded. This stuff is the best. I’ve been using it for several years and the formula has stayed the same which is perfect. It holds my hair really well, isn’t sticky, provides great style and durability all day long. Great value for the money.

I am the last person who would use an Axe product but I found this hair product after trying a bunch of others and it's great. It sets my hair as designed and then settles in so my hair doesn't look shiny during the day. But the product kept my hair in place!

This is a great product but packaging needs to be improved. I ordered three containers and one was severely dented. The product deserves 5 stars but shipping only two.