

✨ Own your roots, own the room.
BOLDIFY Hairline Powder is a premium root touch-up solution designed for men and women seeking instant, natural-looking coverage for grays, thinning hair, and bald spots. Its lightweight, non-greasy formula provides 24-hour stain-proof wear that locks onto hair follicles without clogging pores. The compact mirrored kit ensures easy, mess-free application anywhere, while a variety of shades guarantee a perfect color match. Ideal for extending time between salon visits, BOLDIFY delivers confidence and convenience with a satisfaction guarantee.














| ASIN | B08N1CWL7S |
| Best Sellers Rank | #66 in Beauty & Personal Care ( See Top 100 in Beauty & Personal Care ) #1 in Hair Mascaras & Root Touch Ups |
| Customer Reviews | 4.3 4.3 out of 5 stars (38,537) |
| Item model number | BLD2004DB |
| Manufacturer | Boldify |
| Product Dimensions | 2.36 x 2.36 x 1.97 inches; 0.1 ounces |
M**I
Instant Coverage and very Natural look.
This hairline touch up powder works amazingly well. It blends naturally with my hair color and instantly covers thinning areas and grays along the hairline. The powder is lightweight, not sticky and doesnot make my hair look fake or oily.It stays in place all day and washes out easily with shampoo. Super easy to apply even for beginners. Great for quick touch ups before going out. Definitely recommend.
K**Y
The sample kits are great , the light brown has a reddish tint. LOVE IT! PERFECT MATCH!
💁♀️ Product Review: Boldify Hairline & Scalp Powder (Light Brown, Sample Kit) I’ve used a different scalp powder for years, but this is my first time trying Boldify. I’m covering pale scalp spots along my hairline and a couple of thin areas that show through my bangs. This product worked shockingly well. --- ✅ What I Like - Perfect color match. I used the Light Brown shade from the darker‑blonde sample kit, and the match is unbelievably accurate—better than any product I’ve tried. - Sample kits are fantastic. For about $10, you get four shades to test. This saved me from buying full‑size colors that wouldn’t match. - Dense, opaque coverage. It fills in pale scalp areas instantly and hides thin spots in minutes. - Cheapest price per ounce compared to the other products I’ve used (Joan Rivers Great Hair Day and Clairol Root Touch‑Up powder). - Not itchy so far. My old Joan Rivers powder was noticeably itchy and messy. This one hasn’t caused any irritation yet. - No mess around the shower drain after the first couple uses, unlike the Joan Rivers product. - Works well with colored hair. My natural hair is dark blonde turning gray, but I color it with L’Oreal Light Amber Brown and use Clairol root touch‑up in light brown. This Boldify Light Brown blends perfectly with that routine. - Applies smoothly and gives very natural‑looking results, especially under bangs where perfection isn’t required. --- ❌ What I Don’t Like - The sample‑kit container doesn’t fit the applicator. The sponge applicator just sits loose on the side, which is annoying—but the sample kit is temporary, so not a big deal. - Not sure I love the sponge applicator. It works, but I might switch to a brush (like the one that comes with Joan Rivers Great Hair Day). - Still need to test long‑term wear. I’ll see how it holds up over several days, through sweating, and between washes. - Some shades lean slightly auburn. My Light Brown has a hint of red, which works for me, but others may prefer a more neutral brown—there are plenty of options though. --- ⭐ Summary & Rating This Boldify scalp powder is incredibly impressive—perfect color match, dense coverage, affordable, and easy to apply. The sample kits make choosing the right shade foolproof. Aside from minor applicator quirks, this is easily the best scalp powder I’ve tried so far. 5 stars.
D**R
Excellent product
Purchasing again this sample kit. This works great when I put my hair up. I have A LOT of fine baby blonde hairs so I look like I have spots. This touches it up perfectly along the lines and makes it look fuller. Also the colors are so good I use them as my eyebrow filler. I have full eyebrows, but again super blonde spots and if I don't dye them I just use this. Since my hair color isn't just one color I find the sample pack to work the best for me. Docking 1 star as I see they changed the 4th color to black now which is a bummer and doesn't really make sense for a brunette. If you have black hair you have black hair no questions about color matching.
C**A
Best coverage I have found!
Listen, I have used so many root/thinning spot cover ups and this is the best I have found. I am 57 and fight both root coverage and thinning hair! So much fun!!! This is so easy to use and the coverage is amazing. It looks natural and does not "bleed". If you are looking for something that gives you some confidence and makes life easy, I highly recommend giving this a try. For reference, my natural color is medium brown, and this matches great!
S**Y
AMAZING!!!
This stuff is AMAZING!! I was almost ready to let my hair go grey. I was so sick of my roots showing the day after I got them done. I haven't colored my roots since the middle of November, 2025. This is sooo much better than the other similar products I've tried, It lasts until you wash it out, it doesn't get all over the place, and the colors are natural looking. I really like the sample pack so I can make my own shade. It even works great on eyebrows...mine are all white without it. The only con, and it's totally worth it, is sometimes it colors my tub after I wash my hair but it cleans up easily.
M**R
Good Product But Hard Pass…Greedy Company
This is a good product…BUT…they are charging way too much for what you are getting. I’ve used concealers for years. Toppik has been my faithful. Looks great but undeniably messy. So when I discovered Boldify’s product I was thrilled mainly with the application process. However, after about five uses the product in the center erodes leaving the perimeter which is nearly impossible to get onto the applicator, rendering it useless. You can use a q-tip or a tooth pick but that breaks it into clumps which is unusable. So the product is already small in amount. About a third is impossible to use. And they are charging double what other similar products are charging. In fact I just received from a different company on Amazon two for $8. Search and you’ll find it. Greed is the only word that comes to mind. They are counting on you being so desperate to hide your thinning that you’ll pay anything. I reject this premise. Their container should be twice the size to justify the price and they need to get back into the lab and figure out how to make all of it usable. Until then I say pass. I’m attaching pics of the product (notice the cup next to it). That is a typical bathroom rinse cup. You’ll see how much product gets left behind. And you’ll see my hair. I’m enclosing it because it’s not as if I require a ton of product. I have most of my hair still but use a concealer to fill in the gaps. I apply it when my hair is mostly dry. I part my hair four different times and apply to the parted areas. If you have significant loss of hair you’d only use this twice before running into the problem I and I imagine every user does.
B**S
Ottimo prodotto che copre la ricrescita ed è utile per riempire le sopracciglia.
C**C
A défaut d'avoir plein de beaux cheveux, j'ai ce super blush de racines, ca atténue le blanc des cheveux blancs (si on en met pas trop pour que ca reste invisible) et on voit moins mon crane. Je recommande pour cheveux blonds à châtains (teinte marron clair).
A**N
Product was good and delivery was fast.
A**R
Love this product, does exactly what it says, covers bald spots, adds colour and it’s so easy and quick to use with no mess .
A**A
My hair is mostly white, and I use this product to achieve a salt-and-pepper look, where most of my hair appears black while some strands remain white. Traditional hair dyes don't give me this effect; they turn all my hair black and take a lot of time to prepare and apply. This product, on the other hand, is quick and easy to use, and it doesn't leave any stains on my skin. I just apply a small amount in the center of the area and use the brush to spread it evenly. The only downside is that if I scratch my head, I find black residue under my nails, and it also leaves black marks on my pillow. Despite that, I still love it. Thank you!
Trustpilot
2 weeks ago
2 weeks ago