L'Oreal ParisFeria Long-Lasting Anti Brass Power Hair Toner, Ammonia Free Demi Permanent Hair Color, Ice Blonde Hair Toner, 1 Application

Omg I was stressing cuz my hair was NASTY yellow after I bleached it like bright neon yellow even after purple shampoo and this genuinely saved me it’s like a more natural ashy blonde now im so happy i was about to go on my trip with nasty yellow hair 😭🙏

My hair has a lot of very light highlights but also some very brassy sections, because I used another lightening product that was awful. I tried to get rid of the brass with blue and purple shampoos, and while it helped, it turned the very light highlights blueish. This product got rid of the brass and didn’t turn me into a blue hair. I ordered another box immediately so when this starts to wear off I can do it again!!

Coming from a brand like L’Oreal I thought this would help remove some of the orange tones and brassiness my blonde highlights had I followed the directions to the T rinsed it out, and immediately knew that my hair was darker, much darker almost like a dark brown on top of that to make things worse there was a reddish tint to itOf course I was devastated it did the opposite of what I wanted. I wanted to make my blonde hair brighter that’s orange not brown. I had had a horrible Salon experience a few years ago and I remembered that I had to act quickly. I’ve been jumped on the computer for an hour doing research and realize that this is a toner and that I had to get it out of my hair, so then went into washing my hair clarifying shampoos Dawn dishwashing soap, head and shoulders even mixing baking soda with shampoo not to mention now that my hair is damaged from all of this over washing and I still don’t have my original blonde hair color that I had before I used a product terrible. Terrible terrible what a nightmare awful experience . I am still trying to find a solution, but may have to end up going to the salon. I’m paying a lot of money to fix my hair.Do not recommend this product to anyoneWorst thing as they don’t even let your return the product so you’re stuck with it and you pay to have damage hair

. This product saved me today, I decided to lighten my already dirty red hair today. It lightened but became copper. I couldn't even go outside with this color. I found Feria on Amazon and ordered two boxes at once. IT DID NOT LET US DOWN. I could have achieved a purer shade if I hadn't kept it on for 15 minutes, I should have kept it on longer, I'll know that in the future. So if you need to quickly remove the red tint from your hair, this product is definitely for you.update. after a month the color of my hair is still very beautiful. The red shade has not returned, although I wash my hair often, with other dyes after half a month my hair had a dirty red shade.. and now it is not. just the roots have grown and the main color has not changed. I am happy.

Photo 3: Before I screwed up asking for my hair to be dyedPhoto 2: My jet black hair?!?Photo 1: 5 mins after blow drying my hair and using HALF the max time for this product for color removalThis product did everything I asked of it!!!! So the reason I think it has the bad reviews is because:1. the smell2. the brassy color that people are sometimes getting#1 I guess I can see that, it smells like rotten boiled eggs, but I’ve smelled worse on airplanes for much longer and tbh wasn’t surprised#2 If you read the directions and warnings in its entirety, you’ll see that highlighted/bleached hair will definitely need to go back to the salon for. This is because the bleach reacts differently than dye/toner to this product, so it will come out brassy instead. I had a few highlights that were very faded and leftover and could barely see this happened, but wasn’t surprised when it did. But again, only a warning to the highlighted hair folks. IF what happened to me happen to you, use this!!!My case: I went to a new stylist per a referral, and asked for “one shade darker”. I have naturally brown hair and had never all over dyed it. TLDR she dyed it black. I gave it a few days to come out but it never faded. I didn’t hate it but didn’t love it.My process: since I originally wanted “one shade darker” and still did, I did half/minimum the recommended time. So - 10 mins sitting, 15 min rinse/shampoo, 5 minute rinse/shampoo 3x. I also did a test on a strand, was SHOCKED with how well it worked (seeing the color brown again was all I wanted) and then did the whole thing same time all over again on my entire head. Total time was 2 hours.Hair Loss: this was my biggest worry outside of getting brassy hair and so I watched it like a hawk. Hindsight 20/20 there was no hair loss lol. In the moment it felt like there was, but that was because I was constantly running my fingers through my hair while rinsing, aka pulling out 1-2 strands each time LOL. This stopped completely after shampoo #2 and I stopped panicking for no reasonShampoo: I used a moisturizing shampoo. 10/10 recommend because my hair is so soft after washing it so much and your hair will appreciate it!Results: When I was done, I wasn’t completely sure it had done much, because you have to remember, you’re rinsing for so long that the color is SLOWLY coming out with the long rinsing and not dumping off your head like it does normally day 1 after the salon.But my rating!? 10/10. My hair is no longer weighed down by a pound of black hair dye AND curls up again like it used to. Also, it’s not fried from this product and should be even better than it was in a few days. So happy with this product and saved me money from going back to the salon!! If you’re nervous to try it, for $12 it’s so worth it! Thank you!!!!!

Didn’t work or medium brown hair . I was hoping for a mushroom brown tone. To nor fair brown is very hard to tone .

It's a beautiful color toner.

Love the product and lasts longer than exspected nice condition to hair