Brand Transformation: Transforming Firm Performance by Disruptive, Pragmatic and Achievable Brand Strategy

Name: Brand Transformation: Transforming Firm Performance by Disruptive, Pragmatic and Achievable Brand Strategy
Brand: Keith Glanfield
Price: 118.15 EUR
Availability: InStock

Product ID: 308469199

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ISBN-13: 9781138064300

To be of value to firms, branding must operate in the 'real' world, not a theoretical one, unlocking latent commercial potential and delivering tangible business results. The imperative is to pragmatically change as you go, making simple branding changes that deliver a commercial difference. This...

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