The Marketing Plan Handbook

I ordered this to help me brush on marketing. The book was good and had good information in it.

I have had a previous book somewhat similar to this - I should have taken note of the other low review with the warning - not what I expected....... So true. Caveat emptor.... I think its the title Handbook as it infers literally so much. It's not all that bad, it's just very thin so to speak. Roughly 10mm. Again - not disparaging the content - just in no way met my expectations.

It helps to putting it all together and connect the dots.

See picture... this product is not as described