How long does this hair colour last?

Preference is a permanent hair dye with up to 8 weeks of fade-defying colour and shine.

Can I use this to cover my grey roots?

Preference provides up to 100% grey coverage. If you hesitate between two shades, choose the lightest between the two. If you have a lot of grey hair, this shade will cover perfectly

How do I choose the right shade?

We suggest you 1) use the full shade matrix above to pick your base colour by deciding how light or dark you prefer 2) pick your reflect by choosing a neutral, cool or warm tone in your colour; avoid going more than 2 levels above your base colour.

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Description

❄️ Stay cool, stay luminous — Blonde that commands attention!

PERFECT GREY COVERAGE - Achieve flawless, natural-looking coverage that blends seamlessly with your base for a confident, polished look.
EFFORTLESS AT HOME GLAM - All-in-one kit with developer, colourant, gloves, and conditioner—professional results without the salon wait.
FADE DEFYING BRILLIANCE - Enjoy luminous, multi-tonal blonde that stays vibrant for up to 8 weeks—because your hair deserves to outlast the trends.
NOURISHING CARE INCLUDED - Complete your colour ritual with a purple anti-brassiness mask enriched with flower oils for soft, shiny, and healthy hair.
COOL ASH BEIGE PERFECTION - Create ultra-cool, pearlescent blonde shades with anti-brassiness purple mask to keep yellow tones at bay.

L'Oréal Paris Preference 9.12 Very Light Ash Beige Blonde is a permanent hair colour kit designed for optimal grey coverage and long-lasting, fade-defying results. Featuring a translucent gel formula enriched with precious flower oils and an anti-brassiness purple mask, it delivers ultra-cool, pearlescent blonde shades with natural intensity. The kit includes colourant crème, developer, nourishing mask, and gloves, ensuring a complete at-home colouring experience with professional-quality shine and care lasting up to 8 weeks.

Common Questions

Are the products genuine and authentic?+

Yes, all products are sourced directly from authorized retailers in the US, UK, UAE and India. We maintain strict quality control processes and verify each product before shipping. All items come with applicable manufacturer warranties and are covered by our standard return policy.

How long does delivery take and is it reliable?+

Delivery times vary by destination country, typically ranging from 3-9 business days. Each order is fully trackable through our system. We handle all customs clearance and use reliable courier partners for last-mile delivery. You'll receive regular updates about your order status via email and our app.

What is Desertcart? Is it safe to order from?+

Desertcart is an international e-commerce platform operating since 2014. We securely process thousands of orders globally each day. Every product goes through our quality verification process before delivery, and we provide end-to-end order tracking, 24/7 customer support, and a comprehensive returns policy to ensure a safe shopping experience.

How is product pricing calculated?+

Our prices include the product cost, international shipping, import duties, customs clearance, and local delivery charges. We handle all customs and import procedures, ensuring there are no hidden fees upon delivery. PRO members receive additional benefits including free shipping.

€ 41.57

Duties & taxes incl.

Finlandstore

Free Returns

30 daysfor PRO membership users

15 dayswithout membership

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Trustpilot

TrustScore 4.5 | 7,300+ reviews

Suresh K.

Very impressed with the quality and fast delivery. Will shop here again.

4 days ago

Sneha T.

Received my product in pristine condition. Great service overall.

1 month ago

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Product Name	L'Oreal Paris Preference permanent hair dye, optimal grey hair coverage, natural-looking hair colour result, cool blondes hair dye 9.12 Siberia Very Light Ash Beige Blonde
Weight	2 Kilograms
Volume	99.9 Millilitres
Units	1 count
Manufacturer contact	L'Oréal Paris, London, W6 8AZ
Brand	L'Oreal Paris
Format	Cream

Preference 9.12 Very Light Ash Beige Blonde: Long-lasting, luminous permanent hair colour.

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