Clairol Professional Kaleidocolors, Blue Tub, 8 oz

I used this stuff to bleach my hair and beard. Now being a redhead I wanted a change. My goal was platinum blonde. I bleached it twice and followed up with purple shampoo and conditioner which rehydrated my hair and made it soft again. I highly recommend this product. It's not stinky and it works absolutely fantastic. I've used other brands that took 4 or 5 rounds and lefty hair brassy and brittle and stunk . One tub of this will get you 4 bleach jobs and I have long hair past my shoulders.

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One of the best bleaches I’ve found for dark hair. Great price. Has different levels depending on hair color.

My go-to bleach! Clairol Professional Kaleidocolors never disappoints. It lifts beautifully while keeping the hair in great condition, and the built-in toner really helps control brassiness. Perfect for highlights, balayage, or full lightening. Easy to work with and delivers consistent results every time. A must-have for anyone who lightens hair regularly!

I never leave reviews but I had to leave one for this bleach. I accidentally bought the wrong type of bleach, only realizing it after when I got it.. my hair was dyed black box dye very recently so I wasn't expecting much lift but it did lift the black out using 30vol. I was very impressed and surprised with the results. My hair afterwards felt dry but it's bleach, what do you expect? Lol. I would recommend.