

🛁 Elevate your shower routine—hydrate, protect, and glow with every wash!
E45 Shower Cream is a 200ml dermatologically tested, fragrance-free body wash designed specifically for very dry, sensitive, and itchy skin. Its unique emollient-rich, soap-free formula actively moisturises while cleansing, preserving the skin’s natural pH balance to maintain the protective barrier and inhibit bacteria growth. Suitable for eczema-prone skin, this non-foaming cream offers gentle, daily hydration and protection, backed by over six decades of trusted skincare expertise.













| ASIN | B002IS5W50 |
| Age Range Description | Adult |
| Benefits | Cleansing |
| Best Sellers Rank | 466 in Beauty ( See Top 100 in Beauty ) 17 in Shower Gels |
| Brand Name | E45 |
| Colour | white |
| Container Type | Bottle |
| Customer Reviews | 4.5 out of 5 stars 2,008 Reviews |
| Item Dimensions | 11 x 35 x 26 millimetres |
| Item Form | Cream |
| Item Weight | 200 Grams |
| Item height | 2.6 centimetres |
| Manufacturer | Reckitt Benckiser |
| Manufacturer Contact Information | Wellcroft House Wellcroft Road Slough Sl1 4Aq |
| Material Features | Synthetic |
| Material Type Free | Soap Free |
| Model Name | ERROR:#N/A |
| Net Content Volume | 200 Millilitres |
| Net Content Weight | 226 Grams |
| Number of Items | 1 |
| Package Quantity | 1 |
| Package Type Name | Bottle |
| Recommended Uses For Product | Dry Skin |
| Scent Name | Unscented |
| Skin Type | All |
| Special Features | dermatologically tested |
| Special Ingredients | Glycolic Acid |
| Target Use Body Part | Whole Body |
| UPC | 802645851647 792486979115 |
| Unit Count | 200.0 millilitre |
P**S
Rubbish! No Lather!
This stuff is absolute rubbish! It does not lather, not even a little bit! It's more like lotion than "shower cream", whatever that's supposed to be. We bought this thinking it would be a good alternative for sensitive skin, and this is supposed to be a reputable brand. We got a refund, don't waist your time, there are far better alternatives at Tesco or Home Bargains!
D**N
Great E45 Cream
Great shower cream that my other half loves. She says it helps her with dryness of skin. It arrived quickly and was value for money.
H**S
Good product!
This is good for very dry skin! It’s gentle and doesn’t irritate!
A**N
E45 Shower Cream — Gentle Cleanser That’s Kind to Dry Skin (With a Few Trade-Offs)
I’ve been using this E45 Emollient / Shower Cream (for dry, sensitive, itchy skin) for a bit now. Here’s what stood out to me — the comforting bits and the awkward bumps. --- ✅ What I Liked / What Actually Works Gentle, non-soap formula It’s fragrance-free, soap-free, and dermatologically tested for dry / sensitive skin. The product is designed to cleanse without stripping your skin’s natural oils. Moisturizes while showering One of its key promises: it actively moisturises as you shower, helping prevent your skin from drying out further. That principle is in its official description. Helps with itch / dryness over time Many users report that after a few days, flaky patches and minor itchiness reduce. In review aggregates, it gets praise for calming skin. Good for sensitive / family use Because it’s mild, it’s marketed for use by the whole family, even skin with conditions like eczema or dermatitis (with caution of course). Maintains skin pH balance The formula is supposed to preserve skin’s acid mantle / pH (4.7–5.75), which helps protective barrier function and reduces bacterial overgrowth risk. --- ⚠️ What Disappointed Me / What to Watch Out For Doesn’t lather / “clean feel” is odd One of the biggest user notes (especially from forums / Reddit) is that it feels more like applying lotion than a foamy shower gel. Some people feel it doesn’t clean in the “soap” way they’re used to. Texture / consistency variability Some users say recent batches are lumpier or less creamy. One Boots review mentions the texture changed and wasn’t as smooth. Bottle / dispensing issues I (or users) sometimes struggled getting enough product out, especially when near the end. Also, the packaging can be awkward to squeeze. (From user reviews) Milder than strong “deep-clean” showers If your skin gets very sweaty, oily, or grimy (gym days or heavy workouts), you might feel it’s not “powerful” enough to remove all residues. It’s a tradeoff — gentleness vs. deep clean. Requires follow-up moisturiser Even though it moisturises, after showering many people still need a richer lotion or cream, especially in very dry climates or seasons. Cost & volume For how little it lathers and how conservatively you might use it, some users feel 200 ml goes fast for the price. (Especially if you use it daily.)
D**E
Sensitive skin cream
Very good product
J**Y
Great skin feel after
Like mentioned in other reviews doesn't lather but definitely feel like its given a good wash , i use sparingly as if only downside is price which i feel is expensive but its a really good product so i guess that's what your paying for , ill buy again that's for sure
D**Y
Works
Worked a bit for husband with exema
I**N
Fantastic!
This body wash is fantastic. I am eczema-prone and cannot use oat products as I’m allergic. I also live in a hard water area and my skin does not agree with it and gets very dry and itchy. This stuff is absolutely great, feels super soothing in the shower and then when I get out my skin still feels moisturised and I use the E45 lotion on top. My only gripe is that I really wish they did it in a bigger bottle with a pump!
Trustpilot
2 months ago
1 month ago