Why is it so expensive half the price in boots

The price is for 3 dyes so it only works out to £4.50 or thereabouts. I know you made this comment a year ago but I'm answering for anyone else who doesn't read the description before leaving a comment!

Will this work for brown hair?

You hair does not need to be blonde as stated in one answer. My hair is naturally medium brown and I've never had a problem. Obviously, the darker your natural colour, the more subtle to colour will appear. You get a fantastic mix if you have brown hair with a few pre-lightened highlights as well.

Please could someone tell me what colour this goes once its been washed after a while? thank you

it just gets lighter red...I love this colour :) it will probably become orange after a while (wich happens to all red colours) but by then I will have recoloured it ;)

Bought to lighten medium brown hair before using schwarzkopf u67 blue mercury. has anyone tried a 2nd colour on top and get good results? thanks

Second colour on top normally turns out nice, as long as you get an even colour from the blonde to start, a lot of the time you can end up with ginger/blondish patches

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💜 Shine bright, stay bold — own your amethyst crown!

SUSTAINABLY CHIC - Packaged in eco-friendly recycled aluminium, because style meets responsibility.
GLOSS LIKE NO OTHER - Infused with coconut oil for a radiant, metallic sheen that turns heads.
VEGAN CLEAN FORMULA - Silicone- and alcohol-free, cruelty-free beauty for the conscious pro.
EFFORTLESS AT HOME GLAM - Complete kit designed for easy application on dark blonde to medium brown hair.
POWERFUL AMETHYST IMPACT - Unleash a bold, long-lasting purple that commands attention.

Schwarzkopf LIVE Urban Metallics Amethyst Chrome U69 is a permanent purple hair dye delivering vibrant, fade-resistant metallic tones with a built-in shine booster infused with nourishing coconut oil. This vegan, silicone- and alcohol-free formula ensures glossy, healthy hair while being eco-conscious with its 100% recycled aluminium packaging. Designed for dark blonde to medium brown hair, it offers an easy at-home application for millennial professionals seeking standout style with sustainable values.

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€ 27.69

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TrustScore 4.5 | 7,300+ reviews

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Manufacturer	Henkel Ltd
Package dimensions	16.9 x 9.2 x 6.2 centimetres
Package Weight	0.19 Kilograms
Item dimensions L x W x H	5.8 x 9 x 16.6 centimetres
Item weight	0.1 Kilograms
Brand	LIVE
Colour	Amethyst Chrome
Format	Cream
Volume	0.1 Millilitres
Speciality	Natural
Language	English
Item model number	4076790
Product Dimensions	5.8 x 9 x 16.6 cm; 100 g
ASIN	B0744GL9Z3

Schwarzkopf LIVE Urban Metallics Vibrant, Long Lasting, Permanent Purple Hair Dye, Infused with Coconut Oil for Shiny Hair - Amethyst Chrome U69

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