SureFire 72 Pack 123A Lithium Batteries, Red

First a couple of points -- 1) Surefire does *not* manufacture batteries, they are manufactured by companies, like Panasonic, that are relabled with the Surefire brand. There is nothing wrong with this (at all), but some seem to be operating under the misconception that SF actually makes their own batteries. 2) For these higher-quality batteries there is simply no better deal in CR123A batteries on the planet. Surefire obviously chose their manufacturer well, as every comparison review has placed the SF-branded batteries at the top of the heap. They are the benchmark for CR123A manufacturers.That said, my only gripe is with the standard itself. Most high-lumen flashlights and other gear that uses CR123A for power flatly suck them down like a parched man lost in a hot desert who stumbles upon an Oasis. They're still running near $2 per battery, and we use 500 of them a year on our farm, as the high-output lights last only 1-2 hours on one set of TWO ($4). For us and those like us, buying in bulk saves us about $300 per year on just CR123A's alone.To save money, we've tried everything -- including most other brands and rechargeables. We find that, when translating the cost into dollars-per-hour of illumination, the cheaper brands are right around the same effective cost as the Surefires, and on some you get duds that don't last 15 minutes. We've tried most of the more reputable rechargeables as well, and while you may save money eventually we've found that even a fully-charged set lasts only about one-quarter of the time a fresh set of SF's will -- about 15-17 minutes, which is useless for us since our use would require us to change-out rechargeables 3-4 times per night while outside.I would rather all of these lights be standardized on the more ubiquitous, and cheaper AA size. The cost of these 123's is egregious, and is likely a cash cow for the manufacturers until they either replace AA as the standard, or a price-war ensues driving down prices.Until that happens, there really is not practical alternative to the current reigning benchmark in CR123A -- Surefire.

Surefire has the reputation of being the gold standard of CR123 battery world. A little Google work can easily verify that claim from testing done by 3rd party sites and people. There are plenty of other brands out there that are "pretty close" or "almost as good" as Surefire and costs appreciably less money. However, if you are willing to pay the premium, the Surefire brand represents the best you can get in terms of longevity and consistency. The price per battery seems to taper off at these 72 packs so unless you are buying several thousand you are not going to save much more on your investment.I looked around online for a few weeks on and off looking to see where the best pricing was and ended up going with Amazon hoping that because Amazon moves so much product I would have the best chance of getting recently manufactured batteries. All of my batteries were built 8 months prior to my order date. I have no way to judge if that is the norm or I was exceptionally (un)lucky but I mention it for those of you looking at Amazon.I use these batteries in flashlights and headlamps and for that application I am quite pleased with the Surefire brand.

Surefire are a surefire way to power the appropriate equipment.

I always go back to Surefire batteries. They are consistently the highest quality, long lasting CR123 batteries. If what do you use them for is important then there is no reason to use anything else.

This is probably contrary to most of the reviews since I did not take time to read them I just purchased based on the name of the brand which is typically okay to do. Not in this case I use these for my tlr HL and gen one lights. And I have a couple of headlamps that use cr123a batteries. I can't recommend them I don't think you should waste your money they only last about half as long as Panasonic and cost a little more I'm going to go back to purchasing them online from the battery station if you go there get the blue ones that is their house brand they are easily double the quality of these I'm using them but they don't last very long in my application they look legit came in good packaging so I think that they're the real deal and not a knockoff but the performance is lousy

I have tried discount battery brands, and I always return to Surefire. Yes, they are more expensive, but they are worth it. The bargain brands seem like a deal upfront, but less than a year later still new batteries would not light my flashlight. Surefire batteries work everytime, and perform as promised.Bargain batteries are fine for what they are, but if you actually depend on your flashlight and absolutely need it to work when you turn it on, pay the premium for the Surefire batteries.Checking new bargain batteries against Surefire batteries with a voltmeter has shown higher and more consistent voltages across the board with the Surefires, while bargain brands varied from 3.08 volts to 3.22 volts new, again with some not being able to make the LED in my light do more than flicker.