Marketing Insights from A to Z: 80 Concepts Every Manager Needs to Know

Great marketing insights, this book is full of good examples on marketing ease to read. Thank you.

This compliments Kotler's "Bible" in that you can quickly pick it up to remind you of some terminology or to glean a few insights in what some organisations did marketing wise. Not to be considered a book that you will complete your MBA with but rather a tool to keep your mind refreshed for that all important exam!!!

Marketing Management By Philip Kotler First time the book is in google play store https://play.google.com/store/apps/details?id=com.vsl.marketingmanagement (type marketing management) 3rd num app is

This guy knows his stuff, but I think this book is a Lipitor simplistic. Buy others from him to understand why he is highly rated

I have been recommending Kotler as the best author to read on Marketing for years. First-degree students of the Irish University Business School have never failed to be impressed by Marketing Insights. Not only is it written brilliantly, but also it is great value. After I had read it, I immediately purchased copies for all my friends.

If you enjoy reading books that are structured like dictionaries, this is your pick. From A to Z, all the marketing concepts explained. This book has a bit of an appendix feel (not the human one!) and can be difficult to read. A not so successfully marketed efford?

Designed for the busy executive who has already covered most of the theory and wishes to have a brief and light refresher. The book does not introduce any new concepts, it merely revisits the more popular theories and models. Still, I thought I was worth buying and I keep it in an easily accessible location in my library.