Sustainable Growth and Profits: Managing Your Innovation Strategy, Organization, and Initiatives (The Complete Guide to Business Innovation) Paperback – February 14, 2018

An excellent overview of the strategical landscape of innovation. Particularly interesting is the sixth chapter which presents a useful structure for analyzing where to innovate in a given situation. In a sense, Magnus Penker and the Innovation 360 Group has innovated the tools for managing innovation.

In this book Magnus Penker explains how to link an innovation strategy with the business strategy and the role of leadership in the deployment of Innovation Initiatives that deliver results.The approach and methodologies described in the book help organizations obtain innovation results across short, medium and long term.The book ends with a very interesting reflexion regarding the potential of Artificial Intelligence in innovation management.

Excellent book for innovation professionals and execs tasked with any growth challenge. Instead of the lazy thinking and writing on innovation which is usually derived from a few blog posts or books on design thinking and lean startup this book takes a different approach and is based on real world data from innovation projects in companies worldwide.

In a world in desperate need of sustainability and institutional growth and profit, just like the first installment and more, this is a must-read for innovation practitioners and professionals in general. Deeper insight to data-driven and evidence-based assessment and measurement of innovation capabilities for sustainable growth and profit.

An excellent read throughout.. My favorites have been chapter 5 and 8- truly insightful.Looking forward to the other volumes in the series.

Great book