Americolor Soft Gel Paste Food Color, 6-Ounce, Bright White by AmeriColor

I received the product damaged and broken and spilled all inside the package

In my opinion, this is the best white gel on the market. I use this in my royal icing to get a bright white and also use it in my other colors to prevent separation and bleeding when preparing my icing. It is a perfect consistency as it isn’t too fluid, has no taste or smell. Americolor is a brand that I have used for 14 years.

Did not get very white at all you would have to use so much to have any effect it will work out too expensive

I have bought several bottles of white coloring and I will keep getting more from Americolor! Their colors are great for Royal Icing and Frankenfrosting, and the white is a must have. Add white to the RI before mixing up colors for a vibrant shade. I also use a little in my icing. It really gets rid of the yellow from butter and makes it a solid bright white instead of a questionable opaque yellowish white. You can also paint a thin layer onto raw cookie dough and bake it for a crackle look! When painting, keep in mind the white will crack along the brush strokes. Straight strokes, straight cracks! Awesome versatility in baking ability! It is smooth and thick which makes it easy to use. No leakage or broken bottles so far.

A great white gel color. I use this in my royal icing to get a bright white. It's a perfect consistency. It has no taste or smell. It's a trusted brand too.