Cocofloss Cocoshine Whitening Toothpaste, Remineralize & Repair Sensitive Teeth, Fluoride-Free with n-HA, Kid-Friendly, Delicious Mint, 3.4 oz

I really like Cocofloss products. My dental visits verify that these products (especially the floss) have been effective. My dental routine is slow and deliberate. I give myself time to complete my routine, which is primarily done at night. In the morning I do a quick brushing to freshen up, then again later in day after I finally get around to eating. If need be, I use some floss. But at night? I really put my all into it. I tried the Lychee Breeze because it sounded good. Lychee and mint. I love lychee, but as expected it doesnt really come through as lychee. More vague berry and hint of mint. Nothing strong about this toothpaste in that regard. I think I will get mint next time. But overall I like it. It doesnt lather, it doesnt need to. I like to massage it into my gums and teeth as I brush. I aim to get the most out of the hydroxyapatite. No added sensitivity as far as I can tell. Whitening is subtle. More like brightening. Adds a bit of shine. I find this true of all the hydroxyapatite toothpastes I have tried. I do keep coming back to Cocofloss brand. It is unfortunately quite pricy. However I do not rate on price. I will comment that I have tried other brands looking for a better fit for my budget. I have tried FYGG brand and instantly disliked it--supremely sweet. I have tried a totally off brand generic hydroxyapatite toothpaste that I found to be 5 star excellent, but I overall prefer a trusted brand even if I dont like it as much in some ways. SO I'm back to cocofloss. To me it is good, it works, it is all about the hydroxyapatite for me, and while it could be better in some ways (would prefer flip top cap, stronger mint or just stronger--but not sweet-- flavor). I like it and will buy it again. But I will also try others, and maybe will update this if I found something else (or continue to not find anything else).

Love the taste, the feel against my teeth, the fact there's no residue. Helps keep my tongue crust free and truly whitens almost immediately

I was looking for a fluoride-free, non-toxic toothpaste. I use cocoa floss, which I really like so I thought I would try the toothpaste, even though it is ridiculously expensive. I do feel like it is cleaning my teeth and even making them a little whiter. That being said, The price point is absolutely ridiculous. The packaging makes you seem like you’re getting more than you really are so even though I use the tiniest amount every time, it got used up quite quickly. If they are going to charge this much, they should at least be verified by ewg.org. There are other brands that charge 5 to 6 dollars instead of $22 that are verified by the EWG. If you are using this toothpaste because you want something fluoride, free and nontoxic, my suggestion is do your research because you are probably and unnecessarily spending way too much.

Makes my teeth feel cleaner after using versus regular toothpaste

I’ve only used it for a few days now but I can see a difference in the color of my teeth. The are bright white or anything but they are noticeable whiter than what they were.