Does this smell like the old Vidal Sassoon?

I think it does smell a bit like the old Vidal Sassoon.

Is this from the actual company Aveda, I was told by a salon owner that Aveda is exclusive to salons and their website only?

The products on Amazon are from a third party. Aveda doesn't endorse this. They do try to keep exclusive to salons and Aveda stores. But it happens. You don't get the points and freebies that Aveda sends with their products though. And the product on Amazon could be old.

Is this shampoo purple?

No. It's more of a pearl white.

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AvedaCherry Almond Softening Shampoo | Gentle Daily Shampoo | for Normal to Dry Hair | 97% Naturally Derived* | Silicone Free | Iconic Cherry Almond Aroma of Tonka, Orange, Ylang Ylang

AvedaCherry Almond Softening Shampoo | Gentle Daily Shampoo | for Normal to Dry Hair | 97% Naturally Derived* | Silicone Free | Iconic Cherry Almond Aroma of Tonka, Orange, Ylang Ylang

Product ID: 74418133

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Details

Brand
Aveda
Item Form
Cream
Hair Type
All
Scent
Fruit
Age Range (Description)
Adult

🌿97% naturally derived ingredients

💧Weightless bounce & touchable softness

🚫Silicone-free, vegan formula

Description

🌸 Elevate your daily wash with nature’s luxe touch!

SILICONE FREE SHINE - Nourishes and adds shine without silicones—clean beauty for your scalp and strands.
ETHICAL ECO CONSCIOUS - 100% vegan, Certified B Corp, and Leaping Bunny approved—beauty with a conscience.
NATURE POWERED SOFTNESS - 97% naturally derived formula infuses hair with pure botanical goodness.
ICONIC AROMATIC EXPERIENCE - Juicy cherry almond scent blended with 38 flower & plant essences for a sensory uplift.
BOUNCE WITHOUT THE BUILD UP - Weightless bounce that keeps your hair lively without heaviness or residue.

Aveda Cherry Almond Softening Shampoo is a gentle, silicone-free daily cleanser designed for normal to dry hair. With 97% naturally derived ingredients including cherry blossom and sweet almond oil, it delivers weightless bounce and touchable softness while enveloping hair in an iconic cherry almond aroma. This vegan, cruelty-free formula supports ethical beauty standards and leaves hair nourished, shiny, and irresistibly soft.