Fudge Clean Blonde Damage Rewind Violet-Toning Shampoo 8.4 oz

Love this purple shampoo. Really brightens low lights and blends grey.

I have dark hair that I have colored blonde. This shampoo is the only one that has ever worked for me to get away the yellow. I don’t use the conditioner, only the shampoo and it works great. The longer you let it stay in your hair the better the effect. Only downside is that I need to use this every time I wash my hair, otherwise the yellow will come back if I only use a another shampoo

My thought after just ONE use is WOW, this stuff actually works! If you are shopping around for a purple shampoo ((that actually tones the hair)) STOP and buy Fudge. As a former hair stylist, I am shocked that I haven't seen this in any hair salon. I wish I would have discovered this years ago, for personal and professional use. Aside from actually toning the hair, this shampoo also made my fine, dry, colored treated hair feel soft and healthy.For any negative review that claims this shampoo doesn't work, it's probably because they either didn't leave it on long enough or their hair is too dark (brunette with orange highlights) and they would need a BLUE shampoo in that case.My usage recommendation: apply to darker brassy/yellow areas first (roots to mid shaft) and let sit for about 5 to 10 min. Run through the ends and be sure not to let it stay on bleached/white areas too long, the hair will turn light ashy purple.

I’ve probably tried every blonde shampoo over the last year to try and find that perfect balance of maintaining my blonde from not looking brassy and yellow. Struggle is real. There are brands that are ok. Biolage and not your Mother’s purple shampoo are decent. They won’t brighten it but will at least prevent it from full on yellow.This one though, will actually brighten and whiten your blonde. My stylist seen me this weekend after it has been 4 weeks since my visit. She commented on how bright my hair still looked.Yes it will turn your hair purple. Yes it will turn your hands purple. But honestly that is the only way you know you have a good shampoo IMO.Use gloves in the shower or wash your hair over the sink. I usually let sit for 5-6 mins depending on how much brightness I want. Rinse your hair completely till the water is clear. Occasionally I’ll fond a purple hue strand after the first wash which fades the next time. Find your balance. But I promise you this is the best product I’ve found

This brand was recommended to me from a friend. It is affordable, and to my surprise smells really quite good as most purple shampoos have the same smell. I find this shampoo pretty good at toning out the brassy blonde tones, after using it a few times. You can mix a little in with your normal shampoo every time you shampoo. I recommend using a good conditioner after every time you shampoo, but this is the most moisturizing purple shampoo I’ve ever used too, most are really drying. I have not tried the conditioner yet. I will purchase again.

Good product, I was happy with the brilliance of my hair!

This stuff is by far the best purple shampoo I’ve ever used. It’s VERY pigmented and will turn your hair purple if you keep it in too long. But it’s perfect for toning and keeping blonde bright.

Absolutely fantastic shampoo! Works perfectly and I am extremely impressed. I bleached my hair, used toner, had to bleach two more times, and I couldn’t use toner again because my hair was already in a bad spot. I don’t think I will ever use Wella toner again. I am not sure how much “repair” was actually done with this, but my hair feels a lot better than it would have with one use toner. I tried some other slow toning shampoos with no luck, but this did the trick. I bought and used the conditioner as well.